I started my career in London working on the BRIT Awards, then as Strategy & Development Manager for MTV Networks Australia, where I planned and spearheaded the team that launched two new local channels in New Zealand, MTV and Nickelodeon.

Most recently I was head of Marketing for MTV Networks New Zealand from 2006-2008, overseeing all areas of marketing activity.

In 2008 I returned to Sydney to launch The Loop with my great friend Matt Fayle! The rest, as they say, is history!